The relationship between smart tourism and tourism management

Tourism is an important field of my country's economic and social development, a strategic pillar industry of the national economy, and an important field of digital economy construction. The "Smart Tourism Scenario Application Guide (Trial)" (hereinafter referred to as the "Guide") jointly issued by the Department of Resource Development of the Ministry of Culture and Tourism and the Department of Social Development of the National Development and Reform Commission is an implementation of the relevant work arrangements of the Party Central Committee and the State Council. Necessary measures to further expand the application of digital economy and promote rapid recovery and transformation of the tourism industry to increase efficiency.
The "Guide" aims to promote the application of smart tourism scenarios, consolidate the construction of smart tourism with scenario construction, empower the tourism industry with information technology, improve industrial efficiency, reshape the tourism experience, reconstruct the industrial pattern, and give the tourism industry new vitality, promote the transformation and upgrading of the tourism industry, and achieve high-quality development.
Smart tourism scenarios are compre hensive and integrated application results jointly shaped by modern information technologies such as 5G, big data, cloud computing, Internet of Things, artificial intelligence, virtual reality, and augmented reality in the field of tourism. Tourism activities in the digital economy era mainly occur in smart tourism scenarios. Smart tourism scenes are the basic space and elements for tourists to complete the tourism process. They are the digital connection between tourists and tourism resources. They are a new experience space created by information technology for tourists. In the construction of smart tourism systems, smart tourism scenes are the parts that most directly reach tourists, such as information push, electronic ticket booking, smart tour guides, convenient park entry, etc. Therefore, smart tourism scenes are the construction areas that have the closest relationship with tourists and can most directly improve tourist experience and satisfaction.
From the perspective of tourists’ needs, the construction of smart tourism scenes is user-oriented and fully considers the actual scenarios faced by tourists, which is an important starting point for the development of smart tourism. For tourism companies and tourism management departments, starting from the construction of smart tourism scenes, enriching tourists’ experience with different scene content and creating a deep sense of participation can better meet the personalized needs of tourists at various stages such as before, during and after the tour. It can provide tourists with efficient and accurate services to further stimulate tourists' consumption vitality. It can also better manage and serve the industry and promote the healthy and orderly development of the industry.
Douxiangyou seizes the development opportunity of smart tourism and takes the lead in laying out the smart tourism industry. The smart shared travel aid cabinet can provide tourists with a variety of smart travel aid products to meet tourists' needs for convenient travel and help the smart transformation and upgrading of scenic spots.

New tourism formats mainly include rural tourism, smart tourism, eco-tourism, self-driving tours, etc.
Rural tourism refers to tourism activities that occur in rural areas. Its unique feature is that it allows tourists to experience the pastoral scenery, folk culture and farm life of the countryside. In recent years, with the acceleration of urbanization, more and more people are eager to return to nature and feel the tranquility and innocence of the countryside. Rural tourism not only provides tourists with opportunities to get close to nature, but also promotes the development of rural economy, promotes the sales of agricultural products and the spre ad of rural culture. For example, farmhouse is a typical form of rural tourism. Visitors can taste authentic food, participate in agricultural activities, and experience rural life in depth at the farmhouse.
Smart tourism uses advanced information technology, such as big data, cloud computing, Internet of Things, etc., to improve the quality and efficiency of tourism services. Through smart tourism, tourists can more conveniently obtain travel information, plan their itinerary, and enjoy personalized travel services. At the same time, smart tourism also helps tourism management departments better monitor the operation status of tourist attractions and ensure the safety of tourists. For example, the electronic tour guide system launched by some tourist attractions can help tourists understand the various attractions in the scenic spot in detail through intelligent audio guide, and improve the tourist experience.
Ecotourism emphasizes the conduct of tourism activities on the pre mise of protecting the natural environment, aiming to achieve sustainable development of the tourism industry. Ecotourism focuses on tourists’ understanding and respect for the natural environment, and encourages tourists to reduce negative impacts on the environment during their tours. This form of tourism usually involves areas with good natural ecological environment such as nature reserves and forest parks. For example, a wildlife observation tour is a type of eco-tourism. Under the leadership of a professional tour guide, tourists can safely observe the living habits of wild animals and experience the mysteries of nature.
Self-driving travel refers to a travel method in which tourists drive to their destinations by themselves and plan their own itinerary. Self-driving tours give tourists great freedom, and they can flexibly adjust their travel plans according to their own interests and time. With the increase in car penetration and the improvement of road transportation facilities, self-driving travel is becoming more and more popular among people. During self-driving tours, tourists can deeply experience the local customs and customs along the way and enjoy the fun of driving.
These new tourism formats not only enrich the diversity of tourism products and meet the personalized needs of different tourists, but also inject new vitality into the innovative development of the tourism industry.

Smart tourism is the use of new technologies to use all kinds of information.

Smart tourism refers to the use of next-generation information network technology and equipment to fully, accurately and timely perceive and use all kinds of tourism information, thereby realizing intelligent tourism services, tourism management, tourism marketing, and tourism experience. ization and promote the transformation and upgrading of the tourism industry into a compre hensive and integrated one.

Smart tourism is characterized by digitization, networking, and intelligence. It introduces technologies such as the Internet of Things, cloud computing, and 5G into tourism experience, industry development, and management to meet the growing material and cultural needs of the people. , Promote the modernization of the tourism governance system and governance capabilities.

The intelligent development of the tourism industry is definitely not a simple transfer of scientific and technological achievements. We must achieve an organic combination of industry and technology so that our technology can promote and lead Industry development can solve the core links, pain points and difficulties existing in the industry. There is no model that can be used for reference or replication in the construction of smart tourism. Every step is innovation.

All localities should combine their actual conditions and provide guarantees from the aspects of policies, funds, mechanisms and talents to support the construction of smart tourism. The construction of smart tourism requires the competent authorities and enterprises to reach an agreement at the cognitive level to achieve the effectiveness of technology platforms and products, and then form a healthy development model that combines industry, academia and research to promote the development of smart tourism.

The management automation of smart tourism refers to the way of automating and intelligently processing the management and operation of tourism business using information technology and Internet technology.
Traditional tourism management may require a lot of manual operations and paper document processing, while the management automation of smart tourism improves efficiency, reduces costs, and provides better services by introducing digital, automated and intelligent technologies. Good user experience.
Specifically, the management automation of smart tourism can include the following applications:
1. Reservation and ordering system automation: through online platforms or mobile applications, travel agencies, Hotels, airlines and other companies can implement online booking and ordering services, reducing manual operations and intermediate links and improving booking efficiency.
2. Data analysis and decision support system: Through data collection, analysis and mining, it provides relevant data and insights to tourism managers to help them make more informed decisions. For example, analyze user pre ferences and behavior patterns, and optimize product design and marketing strategies.
3. Automated tour guide and navigation system: Utilize technologies such as smartphones and navigation equipment to provide tourists with real-time tour guide and navigation services, helping them understand attractions more conveniently, plan their itinerary, and provide Personalized recommendations and advice.
4. Electronic payment and settlement system: Provide a convenient and safe electronic payment method, allowing tourists to pay tickets, hotel fees, etc. online, reducing cash transactions and improving payment efficiency and security.
5. Tourism resource management system: Use information technology to manage and dispatch tourism resources, including the booking, dispatching and monitoring of vehicles, ships, tourist facilities and other resources, to improve resource utilization and service quality.
Through the management automation of smart tourism, the tourism industry can operate more efficiently, provide more convenient and personalized services, enhance the tourism experience, and bring better operating benefits to tourism companies and managers. .