Advice on smart tourism and digital tourism

Path Strategies for Building a Strong Smart Tourism Province

1. Clarify the Development Direction of Smart Tourism

Sichuan, as a province rich in tourism resources in my country, has unique advantages in natural and cultural landscapes. To build a strong smart tourism province, we must first clarify the direction of development and promote the transformation and upgrading of the tourism industry with digitalization, networking, and intelligence as the main lines.

2. Strengthen infrastructure construction

Sichuan should increase investment in smart tourism infrastructure and improve the Internet coverage and intelligence of tourist attractions level. Build a tourism big data platform to realize the integration and sharing of tourism data and provide scientific basis for tourism decision-making. At the same time, we will strengthen the construction of smart scenic spots and promote services such as smart tour guides, online bookings, and electronic payments to enhance tourist experience.

3. Deepen the integration of tourism and technology

Sichuan should actively use new technologies, such as virtual reality and augmented reality, to enrich the forms and forms of tourism products. content. Develop smart tourism products with local characteristics, such as smart rural tourism, smart cultural tourism, etc., to meet the needs of different tourists. At the same time, we will strengthen cooperation with e-commerce platforms to promote the integrated development of online and offline tourism.

4. Cultivating smart tourism talents

Talent is the key to the development of smart tourism. Sichuan should strengthen the training of tourism employees and improve their digital, networked and intelligent skills. At the same time, we will cooperate with universities to cultivate smart tourism talents with innovative thinking and practical abilities, and provide talent support for the construction of Sichuan as a strong smart tourism province.

5. Strengthen publicity and promotion to enhance brand influence

Sichuan should make full use of various publicity channels, such as media, social platforms, etc., to strengthen wisdom Tourism promotion and publicity. Organize festivals, forums, etc. related to smart tourism to enhance the brand influence of Sichuan smart tourism and attract more tourists to experience it.

To sum up, Sichuan needs to start from the aspects of clarifying the development direction, strengthening infrastructure construction, deepening the integration of science and technology, cultivating talents and strengthening publicity and promotion to compre hensively improve Sichuan in building a strong smart tourism province. The development level and competitiveness of the tourism industry.

Now that residents' living standards continue to improve and their material lives have been enriched, people are gradually beginning to yearn for the fun of traveling. Due to the sharp increase in people's demand for tourism, many tourist attractions are constantly improving tourism facilities and launching more tourism products in order to provide tourists with a better travel experience. However, now facing the obstacles of the epidemic, the tourism industry has been greatly affected. How to strengthen epidemic pre vention and control management and effectively protect the safety of tourists' lives and property is particularly important. "Reservation, peak staggering, and flow restriction" as the "six-character formula" for the normal management of scenic spots have put forward new and higher requirements for the level of intelligent management of scenic spots.
The General Office of the Ministry of Culture and Tourism's "Notice on Accelerating the Construction of Provincial Monitoring Platforms and Data Sharing" requires that real-time admission data for 5A-level tourist attractions be accessed by the Ministry of Culture and Tourism, and that for 4A-level and above tourist attractions The data is connected to the provincial culture and tourism administrative departments, effectively achieving connectivity, visibility, and mobilization. Anshun City, Guizhou Province, where I am located, currently has 50 A-level tourist attractions, including 2 5A-level tourist attractions, 12 4A-level tourist attractions, 32 3A-level tourist attractions, and 4 2A-level tourist attractions.
Currently, all 4A-level and above tourist attractions have installed video data systems, and 11 3A-level tourist attractions have installed video data systems. In the construction of smart scenic spots in Anshun City, Huangguoshu Scenic Spot has a relatively high level of smart management and construction. Real-name reservations and face recognition technology provide support for improving the management level of the scenic spot. Huangguoshu Scenic Spot’s “intelligent passenger flow management system that combines dynamic and static "In 2021, it was rated as an excellent case by the Resource Development Department of the Ministry of Culture and Tourism. The construction of smart scenic spots in 4A-level tourist attractions such as Longgong Scenic Area, Getu River Scenic Area, and Shanli Jiangnan Scenic Area can reach a certain level of intelligence. Vehicle dispatching, tourist volume analysis, real-time monitoring, and simple data analysis provide guarantee for the intelligent management of scenic spots. .
However, 3A-level and lower tourist attractions, especially rural scenic spots, are all open scenic spots without operating enterprises and industrial support, and lack of endogenous power. Most of them are managed by towns and villages. Due to tight financial funds and superior departments Without subsidy funds, the construction and development of smart scenic spots will be difficult. At the same time, due to the particularity of the data resources, there is no follow-up maintenance guarantee and transmission funds, resulting in the situation of disconnection even though the scenic spot has established a system.
The Ministry of Culture and Tourism attaches great importance to the development of smart tourism and actively promotes the use of smart means in tourist attractions to improve management and service levels.
In February 2021, the "Notice on Continuing and Deepening the Reservation Management of Tourist Attractions" was issued, deploying the annual work of ticket reservations and requiring all localities to carry out supervision work. We will continue to accelerate the construction of smart tourist attractions, comply with the trend of residents’ consumption upgrades, promote the development of online digital experience products in tourist attractions, guide the construction of monitoring facilities and big data platforms in tourist attractions, and promote all state-owned tourist attractions to provide online reservations by the end of 2021. Serve.
In April 2021, the Ministry of Culture and Tourism issued the "14th Five-Year Plan for Culture and Tourism Development", proposing to actively develop smart tourism, strengthen the construction of tourism information infrastructure, and cultivate a number of smart tourism innovative enterprises and demonstrations The project requires promoting the normalization of "reservation, peak shifting, and flow restriction" and building scenic area monitoring facilities and a big data platform.
In April 2021, the Ministry of Culture and Tourism held the National "Internet + Tourism" Development Forum and the 2021 Henan Smart Tourism Conference in Zhengzhou City, Henan Province, with the theme of "Smart Tourism, Better Life" to promote industry exchanges. Promote the development of smart tourism.
The Ministry of Culture and Tourism emphasized that it will increase financial support for the construction of smart tourist attractions, and stated that while striving for government funds to support the construction of smart tourist attractions, it will encourage local and business entities to use resources in multiple ways, leverage market forces, and enhance market vitality and compre hensively improve the modern management level of tourist attractions.