Are smart tourism technologies the same as tourism management?
2024-09-20 16:40:391、What is the performance of smart tourism?
The "wisdom" of smart tourism is mainly reflected in the following three aspects: the wisdom of tourism services, the wisdom of tourism management and the wisdom of tourism marketing.
1. The wisdom of tourism services
Smart tourism is tourist-centered and uses information technology to enhance tourism experience and quality. Tourists can experience the new services brought by smart tourism during the entire process of obtaining travel information, making travel plans, booking and paying travel products, enjoying travel, and evaluating travel. Smart tourism enables tourists to easily obtain travel information, better plan travel itineraries and make travel decisions through efficient information organization and display. At the same time, the Internet of Things, wireless technology, positioning and monitoring technology are used to realize real-time transmission and exchange of information, making tourists' travel process smoother, improving travel comfort and satisfaction, and ensuring travel safety. Smart tourism will also promote the transformation of tourism consumption patterns, guide tourists to form new travel habits, and create a new tourism culture.
2. The wisdom of tourism management
Smart tourism will realize the transformation from traditional tourism management to modern management methods. Through information technology, tourists' travel activities and tourism enterprise operating information can be grasped timely and accurately, and the transformation from passive processing and post-event management to process management and real-time management can be achieved. Smart tourism will realize information sharing and collaboration with departments such as public security, transportation, industry and commerce, health, and quality inspection, establish a tourism pre diction and early warning mechanism, improve emergency management capabilities, and ensure tourism safety. In addition, smart tourism can effectively handle tourism complaints and quality issues and maintain the order of the tourism market.
3. The wisdom of tourism marketing
Smart tourism uses public opinion monitoring and data analysis to discover tourism hot spots and tourist interest points, guide tourism companies to plan corresponding tourism products, formulate corresponding marketing strategies, and promote the development of the tourism industry. Product innovation and marketing innovation. Smart tourism analyzes and evaluates different marketing channels to select channels with obvious results and sustainable cooperation. In addition, smart tourism makes full use of the communication characteristics of new media to attract tourists to actively participate in tourism communication and marketing. By accumulating tourist data and consumption data, it gradually forms a self-media marketing platform to promote the efficient integration of tourism resources and the overall development of the tourism industry.
In summary, smart tourism improves the tourism experience, optimizes tourism management, and promotes the development of the tourism industry through the wisdom of tourism services, tourism management, and tourism marketing.
1. The wisdom of tourism services
Smart tourism is tourist-centered and uses information technology to enhance tourism experience and quality. Tourists can experience the new services brought by smart tourism during the entire process of obtaining travel information, making travel plans, booking and paying travel products, enjoying travel, and evaluating travel. Smart tourism enables tourists to easily obtain travel information, better plan travel itineraries and make travel decisions through efficient information organization and display. At the same time, the Internet of Things, wireless technology, positioning and monitoring technology are used to realize real-time transmission and exchange of information, making tourists' travel process smoother, improving travel comfort and satisfaction, and ensuring travel safety. Smart tourism will also promote the transformation of tourism consumption patterns, guide tourists to form new travel habits, and create a new tourism culture.
2. The wisdom of tourism management
Smart tourism will realize the transformation from traditional tourism management to modern management methods. Through information technology, tourists' travel activities and tourism enterprise operating information can be grasped timely and accurately, and the transformation from passive processing and post-event management to process management and real-time management can be achieved. Smart tourism will realize information sharing and collaboration with departments such as public security, transportation, industry and commerce, health, and quality inspection, establish a tourism pre diction and early warning mechanism, improve emergency management capabilities, and ensure tourism safety. In addition, smart tourism can effectively handle tourism complaints and quality issues and maintain the order of the tourism market.
3. The wisdom of tourism marketing
Smart tourism uses public opinion monitoring and data analysis to discover tourism hot spots and tourist interest points, guide tourism companies to plan corresponding tourism products, formulate corresponding marketing strategies, and promote the development of the tourism industry. Product innovation and marketing innovation. Smart tourism analyzes and evaluates different marketing channels to select channels with obvious results and sustainable cooperation. In addition, smart tourism makes full use of the communication characteristics of new media to attract tourists to actively participate in tourism communication and marketing. By accumulating tourist data and consumption data, it gradually forms a self-media marketing platform to promote the efficient integration of tourism resources and the overall development of the tourism industry.
In summary, smart tourism improves the tourism experience, optimizes tourism management, and promotes the development of the tourism industry through the wisdom of tourism services, tourism management, and tourism marketing.
